Beotanics provide a unique source of plant-based ingredients to the food and beverage industry. The challenge was to communicate their core product offering and benefits in a clear and easy to understand manner. Beotanics unique plant-based solutions had to be communicated to the users, high.
Firstly we identified who exactly the core target users were. Following interviews with customers and all stakeholders involved, we identified four key primary user groups. For the end point of the user flow, specific prdocut factsheets were developed for each of the core products to help encourage engagement with the site and user interaction.
Two main actions were promoted as key end points for the website, to get in touch and download relevant product fact sheets.
• Encourage users to contact Beotanics for more information.
• Download product fact sheets of Beotanics products.
The website performed extremely well for the client with organic traffic up 11%. Average user duration on the site was up 23% – with each user now spending on average 2 mins 43 seconds on the site. A clear visual colour coding system to help customers clearly identify products was identified across all communications.